- Graphic Arts
- Post-Print Processing
- Printing production
- Promotional Products
What is graphical design?
Graphic design is a type of design, that is based on two basic elements
Graphics made up of visual elements – lines, shapes, space, typography, color, texture, size;
Design that determines how a material should look and function before the final product is created.
Graphic design is used to create posters, brochures, logos, books and journals, packagins, web, invitations, booklets adn other materials.
The principles of graphic design
When creating a graphic design, it is necessary to take into account the basic principles of design:
How does graphic design differ from other types of design?
Graphic design is mainly used to create visual concepts with the aim of communicating ideas, inspiring and / or informing consumers.
Graphic design is mainly used to design print materials for advertising, magazines, business printing, brochures and booklets.
The list of programs most commonly used by graphic designers includes Adobe InDesign, Photoshop, and Illustrator.
Also, the skill of graphic designers includes the ability to adapt the design material to print, improving its resolution and color tones.
Digital design, as the name implies, is used to develop digital materials and elements. Such materials are not intended for printing.
Digital design, like graphic design, requires knowledge of design principles. Unlike graphic design, digital design requires additional knowledge of the latest technologies and specifications for visualization management.
WEB design encompasses a set of knowledge and skills that can be used to create and maintain websites and other software in an electronic environment.
Similar to digital design, with WEB design representatives it is necessary to know the electronic environment and materials, with the help of which the necessary product can be developed – home page, user program, etc.
UI design analyzes the consumer’s interaction with the created product and its design. The UI can be divided into 3 parts: a graphical user interface, a voice-controlled interface, and a gesture-based interface. UI is the basis of the developed product, which is determined by evaluating the product’s usability, enjoyment, reliability, etc. parameters.
UX design is largely related to UX design, studying the success of the final product design as a whole, including UI design, in terms of the quality of the product and its components and the interaction with the consumer as a whole. UX designers conduct research to find out the human factors in a product’s usability, how much consumers would like to use the product, and what the consumer’s experience with the product would be.
Why is graphic design especially important?
Although all of these designs are useful for business development, it is the graphic design that builds a company’s reputation and impression of the business. Graphic design helps to set your business apart from other competitors in the eyes of consumers, creating the most successful solution for delivering the desired message.